"THE OPPORTUNITY OF A LIFETIME"

~Jameis Winston, 2011 Elite 11 MVP

The Elite 11 is the nation's original and premier high school quarterback event series for all who aspire to play the most scrutinized and celebrated position in team sports - identifying and elevating the top signal-callers in each senior class annually for the past 18 years through a national camp tour and finals competition.

OPPORTUNITY

EVENTS

15

LOCATIONS

817

ATHLETES

STATES REPRESENTED

45

STORYTELLING

2016's NARRATIVE

ELITE 11: THE IT FACTORY

CREATIVITY

INTEGRITY

INTENSITY

COMMUNITY

COMPETITIVENESS

MENTALITY

ABILITY

GRIT

DISTRIBUTION

132M

IMPRESSIONS

626K

ENGAGEMENTS

VIDEO VIEWS

9.1M

Thousands of athletes submit film and resumes for consideration to attend an Elite 11 Regional event

 EVALUATION PROCESS

REGIONALS

FEBRUARY - MAY // 14 EVENTS

Participants receive advanced 1-on-1 QB instructing and are evaluated for potential selection to the Elite 11 Finals

FINALS

JUNE - JULY  //  LOS ANGELES, CA

The Elite 11 Finals brings together the nation's top 24 high school quarterbacks.  Over the three-day experience, these quarterbacks will develop their minds and bodies both on and off-the-field while competing to be named one of the Elite 11

ON-FIELD EXPERIENCES

7ON COMPETITION

PRO-DAY WORKOUT

WORLD-CLASS COACHING

OFF-FIELD EXPERIENCES

COMBINE INTERVIEW

UNCONVENTIONAL TRAINING

COMMUNITY OUTREACH

980k

134k

ELITE 11 CHANNELS

VIDEO VIEWS

ENGAGEMENT

CHANNELS

The official voice of the Elite 11 brand

Tells the story of the athletes journey

  • Photo

  • Video

  • User Generated Content

  • Branded Content

  • Competition Coverage

  • Alumni Coverage

ELITE 11 SOCIAL FOLLOWING DEMOGRAPHICS

MALE 88%

FEMALE 12%

13-17

11%

18-24

29%

25-34

27%

35-44

16%

45-54

7%

CHANNELS

CELEBRATING ATHLETES THROUGH CONTENT

BLEACHER REPORT CHANNELS

ENGAGEMENT

492K

VIDEO VIEWS

8.1M

ELITE 11 SPECIFIC

BLEACHER REPORT

ELITE 11 FACEBOOK LIVESTREAM

876k

21K

VIDEO VIEWS

ENGAGEMENT

CAPITALIZE ON VIRAL SOCIAL CONVERSATIONS

PIONEERING THE LIVE VIDEO SPACE

#RunningManChallenge

Elite 11 Selection Show

DOCU-SERIES

WELCOME TO THE IT FACTORY

984K VIDEO VIEWS

THE ELITE 11 STORY 

AIRING IN SEPTEMBER

60M HOUSEHOLDS

INFLUENCER MARKETING

145 seeded posts from Elite 11 quarterbacks and college counselors showcasing custom Elite 11 content

1.08M

COMBINED FOLLOWING

214K

VIDEO VIEWS

86K

ENGAGEMENTS

EXPERIENTIAL 

MARKETING

Branded on-field competitions

Custom off-field event activations

Product launches and educational experiences

Focus groups and product testing

Athlete awards platforms

BRAND 

INTEGRATION

Branding throughout Elite 11 events and content

Initiatives showcased in E11 docu-Series

Product placement

Sponsored event content

Branded backdrops

CONTENT CREATION

Social channel management

Content campaigns

Metrics analysis/reporting

Distribution strategy

  • owned     

  • earned

  • paid

End to end photo/video production

DATABASE

MARKETING + RESEARCH

Database of 100k+ to be leveraged for custom brand initiatives

Custom pre/post event communication

Market research