"THE OPPORTUNITY OF A LIFETIME"

~Jameis Winston, 2011 Elite 11 MVP

The Elite 11 is the nation's original and premier high school quarterback event series for all who aspire to play the most scrutinized and celebrated position in team sports - identify and elevating the top singal-callers in each senior class annually for the past 18 years through a national camp tour and finals competition.

SEPTEMBER - DECEMBER

1000's of athletes submit film and resumes for consideration to attend an Elite 11 Regional event.

Communication with potential candidates begins with personal outreach and weekly trackers via Elite 11 social handles.

 EVALUATION PROCESS

REGIONALS

FEBRUARY - MAY // 14 EVENTS

The Elite 11 Quarterback Regionals are intended for top level rising senior quarterbacks and select elite underclassmen.  Participants at the regionals receive advanced, one-on-one quarterback instruction and are also evaluated for potential selection to the Elite 11 QB Finals in June.

FINALS

JUNE - JULY  //  LOS ANGELES, CA

The Elite 11 Quarterback Finals brings together the 24 top rising senior quarterbacks from the regional camps and film evaluation for a three-day competition that culminates with selection of the Elite 11 at the conclusion of event.

EVENT CURRICULUM

ON FIELD EXPERIENCES

MENTAL TOUGHNESS

OFF FIELD EXPERIENCES

MOCK INTERVIEWS

PLAYBOOK PREP

PRESSURE CHAMBER

7ON COMPETITION

COMMUNITY OUTREACH

CHARACTER BUILDING

DOCU-SERIES

984 VIDEO VIEWS

FOR WELCOME TO THE IT FACTORY

60M HOUSEHOLDS

TO AIR ONE-HOUR ELITE 11 RECAP SHOW SEPTEMBER 13

SOCIAL CONTENT CYCLE

SOCIAL ANALYTICS

980

VIDEO VIEWS

134k

ENGAGEMENT

ELITE 11 CHANNELS

ELITE 11 SOCIAL FOLLOWING DEMOGRAPHICS

MALE 88%

FEMALE 12%

13-17

11%

18-24

29%

25-34

27%

35-44

16%

45-54

7%

DIGITAL ANALYTICS

876k

21K

VIDEO VIEWS

ENGAGEMENT

FACEBOOK LIVE

MEDIA MEMBERS AT ELITE 11

70+

MEDIA COVERAGE

EDITORIAL CONTENT AROUND ELITE 11

132M

IMPRESSIONS

# OF ARTICLES

2,618

# OF SOURCES

845

EXPERIENTIAL 

MARKETING

Branded on-field competitions

Custom off-fied event activations for participants, parents and spectators

Product and Educational Experiences

Focus Groups and Product Sampling

Athlete Awards Platform

BRANDED 

INTEGRATION

Logo incorporation throughout Elite 11 Events

Strategic Branding in Elite 11 Docu-series

Athlete headshot and media interview backdrops

Sponsored Event Content

Product Sampling activations

Organic Product placement on-locaiton and in content

CONTENT CREATION

Social Channel Management

Content campaigns

Metrics Analysis / Reporting

Distribution Strategy

  • owned     

  • earned

  • paid

End to end photo/video production

DATABASE MARKETING AND RESEARCH

Recognition in all communication with athletes, parents, coaches and media

Custom pre/post event communication

Access to database for custom brand initiatives (100,000+)

Market Reserach