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"THE OPPORTUNITY OF A LIFETIME"
~Jameis Winston, 2011 Elite 11 MVP
The Elite 11 is the nation's original and premier high school quarterback event series for all who aspire to play the most scrutinized and celebrated position in team sports - identify and elevating the top singal-callers in each senior class annually for the past 18 years through a national camp tour and finals competition.
SEPTEMBER - DECEMBER
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1000's of athletes submit film and resumes for consideration to attend an Elite 11 Regional event.
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Communication with potential candidates begins with personal outreach and weekly trackers via Elite 11 social handles.
EVALUATION PROCESS
REGIONALS
FEBRUARY - MAY // 14 EVENTS
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The Elite 11 Quarterback Regionals are intended for top level rising senior quarterbacks and select elite underclassmen. Participants at the regionals receive advanced, one-on-one quarterback instruction and are also evaluated for potential selection to the Elite 11 QB Finals in June.
FINALS
JUNE - JULY // LOS ANGELES, CA
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The Elite 11 Quarterback Finals brings together the 24 top rising senior quarterbacks from the regional camps and film evaluation for a three-day competition that culminates with selection of the Elite 11 at the conclusion of event.
EVENT CURRICULUM
ON FIELD EXPERIENCES
MENTAL TOUGHNESS
OFF FIELD EXPERIENCES
MOCK INTERVIEWS
PLAYBOOK PREP
PRESSURE CHAMBER
7ON COMPETITION
COMMUNITY OUTREACH
CHARACTER BUILDING
DOCU-SERIES
984 VIDEO VIEWS
FOR WELCOME TO THE IT FACTORY
60M HOUSEHOLDS
TO AIR ONE-HOUR ELITE 11 RECAP SHOW SEPTEMBER 13
SOCIAL CONTENT CYCLE
SOCIAL ANALYTICS
980
VIDEO VIEWS
134k
ENGAGEMENT
ELITE 11 CHANNELS
ELITE 11 SOCIAL FOLLOWING DEMOGRAPHICS
MALE 88%
FEMALE 12%
13-17
11%
18-24
29%
25-34
27%
35-44
16%
45-54
7%
DIGITAL ANALYTICS
876k
21K
VIDEO VIEWS
ENGAGEMENT
FACEBOOK LIVE
MEDIA MEMBERS AT ELITE 11
70+
MEDIA COVERAGE
EDITORIAL CONTENT AROUND ELITE 11
132M
IMPRESSIONS
# OF ARTICLES
2,618
# OF SOURCES
845
EXPERIENTIAL
MARKETING
Branded on-field competitions
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Custom off-fied event activations for participants, parents and spectators
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Product and Educational Experiences
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Focus Groups and Product Sampling
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Athlete Awards Platform
BRANDED
INTEGRATION
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Logo incorporation throughout Elite 11 Events
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Strategic Branding in Elite 11 Docu-series
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Athlete headshot and media interview backdrops
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Sponsored Event Content
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Product Sampling activations
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Organic Product placement on-locaiton and in content
CONTENT CREATION
Social Channel Management
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Content campaigns
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Metrics Analysis / Reporting
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Distribution Strategy
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owned
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earned
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paid
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End to end photo/video production
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DATABASE MARKETING AND RESEARCH
Recognition in all communication with athletes, parents, coaches and media
Custom pre/post event communication
Access to database for custom brand initiatives (100,000+)
Market Reserach
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